Post by account_disabled on Nov 25, 2023 4:08:14 GMT -5
Webvisibiles, etc. and thousands of small agencies & website developers who are starting to get control of large amounts of SMB marketing budgets in aggregate. The challenge for any incumbent biz during a major shift in consumer behavior is when do you decide to eat your own lunch? Your question of “how do you increase or retain revenue, provide a return to shareholders, while at the same time providing a tremendous ROI to clients?”lies at the heart of the issue, because in the past the industry could always take ROI for granted. An Asia Mobile Number List
while there is plenty to criticize about how
the big YP publishers have managed for short term results (like a lot of other industries these days) I have yet to hear anyone come up with a how they would have done things differently. To your point though I guess creating better products and improving customer service would have been a good place to start. Mike Stewart October 28, 2009 at 10:23 am a fewDifferent strategies: -Verticals & Distribution sites *
example: create www.DallasPlumberReviews.com * encourage consumer involvement like YELP *create an online forum for discussion * VP video distribution (not the retarded YP channel idea) * create Facebook and other social media sites -Offer analytics with all websites (umm DUH!) -Create a” content based” web development model -Streamlined processes for Online Sales (e-Commerce) – Get involved in local advertising seminars and events -Advertising sales on FIOS/TV -“Media Consultant” retention and focus on paying media planners for leads generated vs sales. -Distribution via Subscription – Put customer service in the hands of media consultants and focus on peer reviews and councils vs “customer relations departments” -End the DOUBLE DOUBLE DOUBLE TRUCK.
while there is plenty to criticize about how
the big YP publishers have managed for short term results (like a lot of other industries these days) I have yet to hear anyone come up with a how they would have done things differently. To your point though I guess creating better products and improving customer service would have been a good place to start. Mike Stewart October 28, 2009 at 10:23 am a fewDifferent strategies: -Verticals & Distribution sites *
example: create www.DallasPlumberReviews.com * encourage consumer involvement like YELP *create an online forum for discussion * VP video distribution (not the retarded YP channel idea) * create Facebook and other social media sites -Offer analytics with all websites (umm DUH!) -Create a” content based” web development model -Streamlined processes for Online Sales (e-Commerce) – Get involved in local advertising seminars and events -Advertising sales on FIOS/TV -“Media Consultant” retention and focus on paying media planners for leads generated vs sales. -Distribution via Subscription – Put customer service in the hands of media consultants and focus on peer reviews and councils vs “customer relations departments” -End the DOUBLE DOUBLE DOUBLE TRUCK.