Post by noyem57280 on Nov 26, 2023 3:51:16 GMT -5
Ask many writers for a quote to research and write an article, and the response is typical: What’s the word count and deadline? That response kills me. Here’s what the question should be: Who is the audience and what’s the goal? At this point, the writer can do some preliminary research on competition, resources, and the target audience’s persona and come back with an estimate on article completion and cost.
I don’t care about content length; I care about content thoroughness. If I’m publishing an article about a topic, I want to answer every question associated with that content. I want to provide some Country Email List facts and figures. I want to include diagrams, charts, images, and videos. I want the article to be the best damn article on the Internet.
And when we publish a complete, well-researched, article that is better than any other source, that article’s content length tends to be longer, of course. In other words: While content length correlates with search engine ranking and conversion, it does not cause better rankings and conversion. Improving content quality causes better rankings and conversions.
And quality content correlates with content length. Douglas Karr, DK New Media With this in mind, let’s look at the correlation (not causation) of content length, search engine optimization, and conversions in this detailed infographic from Capsicum Mediaworks, How Content Length Affects SEO and Conversions. High-quality content that happens to have a higher word count ranks better, is shared more, ranks longer, engages deeper, increases conversions, drives leads, and lowers bounce rates. Quality long-form content is a better investment… for now.
I don’t care about content length; I care about content thoroughness. If I’m publishing an article about a topic, I want to answer every question associated with that content. I want to provide some Country Email List facts and figures. I want to include diagrams, charts, images, and videos. I want the article to be the best damn article on the Internet.
And when we publish a complete, well-researched, article that is better than any other source, that article’s content length tends to be longer, of course. In other words: While content length correlates with search engine ranking and conversion, it does not cause better rankings and conversion. Improving content quality causes better rankings and conversions.
And quality content correlates with content length. Douglas Karr, DK New Media With this in mind, let’s look at the correlation (not causation) of content length, search engine optimization, and conversions in this detailed infographic from Capsicum Mediaworks, How Content Length Affects SEO and Conversions. High-quality content that happens to have a higher word count ranks better, is shared more, ranks longer, engages deeper, increases conversions, drives leads, and lowers bounce rates. Quality long-form content is a better investment… for now.