Post by wsannhbz on Dec 5, 2023 4:56:54 GMT -5
AR/VR
L’Oréal
Augmented reality is widely used in the beauty industry, and the L’Oréal Paris company is well aware of this. The owners of this French cosmetics company are using AR technology to sell their products online. After visiting a virtual Special Data L’Oréal Paris store, customers can “put on” makeup or check out a new hair color without physically changing it.
This is what augmented reality is all about – it is an overlay of the world around us. Users can see what they would look with a particular lipstick, mascara or highlighter by selecting any beauty product from the L’Oréal Paris store and pointing the smartphone’s camera at themselves.
Volvo
Augmented and virtual reality help Volvo achieve two types of goals, marketing and production ones. When it comes to marketing, it is quite simple. Using VR goggles, Volvo allows its customers to take a ride in a car model of their choice without physically sitting behind the wheel. However, this technology allows for much more. Namely, to do the opposite – get behind the wheel with VR goggles. Why do it?
Just like L’Oréal – to extend reality. For example, potential customers can see virtual obstacles or driving instructions on the road. The same mechanism is used in the manufacturing process. Volvo engineers can use VR and AR to run virtual tests on a machine to design safer and more comfortable cars.
Lego
To attract more customers, LEGO has also turned to augmented reality. The maker of the popular building blocks has created an app called Lego AR Studio that allows kids to add virtual elements to their LEGO sets. All they have to do is point their smartphone’s camera at the bricks while playing and see the world around them come to life on the device’s screen.