Post by wsannhbz on Dec 5, 2023 4:57:55 GMT -5
Thanks to blockchain, insurance company employees no longer have to swap emails to share information about the customer and the collision. All this information is stored in one place, speeding up the insurer’s work and reducing the time it takes to pay the claim.
IoT
Coca-cola
You might think that the Internet of Things is a recent Email List phenomenon. In fact, the term was first used in 1999 during a presentation for Procter & Gamble by British entrepreneur Kevin Ashton to describe a “network of interconnected objects”. This is, in fact, what the Internet of Things is, and the popular beverage brand Coca-Cola has played its part in the development of this technology.
Back in 1982, one-third of the company’s vending machines were connected to the Internet. Today, these machines can do much more than they did then. Not only are they equipped with technology to accept cashless payments, but they also deliver personalized messages, monitor inventory levels, and inform service technicians and suppliers when a machine breaks down or runs out of stock.
IKEA
The furniture industry is also turning to the Internet of Things. One company that equips its products with a smart component is IKEA. The Swedish brand has created a device – DIRIGERA – which, when connected to WiFi, allows users to control smart home appliances via an app.
In this way, they can, for example, change the color of the light, turn the lighting on or off, control audio equipment, and test indoor air quality levels. All this is within DIRIGERA and the IKEA smart home app, which allows customers to use their homes more comfortably, while the company collects information that it can later use, for example, in marketing campaigns.
Amazon
When it comes to IoT, Amazon is also using the technology to improve its distribution channels. Just look at the Amazon Alexa, a virtual assistant and smart speaker. It listens to its users, learns their needs, and helps them complete simple daily tasks.
Meanwhile, it builds relationships with them and then uses them for marketing purposes. For example, it encourages them to take advantage of other services and products that Amazon has to offer, such as Amazon Prime, Kindle, and Audible.