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Post by juthi52943 on Dec 19, 2023 3:36:43 GMT -5
An to investigate important aspects such as credibility and trust, Capterra conducted a study with 3,099 participants from Italy, Germany, Holland, France and Spain. The full methodology of the study is presented at the end of this article. Highlights of the study 90% of respondents read online reviews before purchasing a product or service Travel, electronics and software are among the categories of goods and services whose purchasing process is most influenced by. Online reviews 54% of on trusted review platforms to ensure reviews aren't fake 74% of respondents write online reviews to help other customers during the purchasing process 56% of respondents Job Function Email List who wrote online reviews never or rarely received responses from businesses Main results of the study on online customer reviews in Italy 53% of Italians interviewed read at least 5-10 online reviews. Before forming an opinion on a product or service Analyzing the results of the study, two very interesting data emerge. The first concerns the frequency with which our compatriots read online reviews before making purchases online: 90% of respondents read online reviews before purchasing a product or service This is a figure of great impact, which makes us understand the extent of the phenomenon analyzed especially if we consider that the European average.
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