Post by account_disabled on Jan 9, 2024 6:02:42 GMT -5
Twitter-X Linkedin Instagram Youtube © WordStreaAlmost every week a client asks me, “What do those plus signs mean?” and I am constantly reminded that even though this keyword match type is fairly common, there are still a lot of people who have no idea it exists. If you haven’t caught on yet, this match type is known in Google Ads (formerly known as Google AdWords) as the Broad Match Modifier, but it is more commonly and widely known as simply Modified Broad. People tend to shy away from using this match type because they don’t.
understand what it means or how it works. It can also be a time-consuming task to add the plus signs to each of those keywords you want to switch, but in the long run, this match type can be a big help to Whatsapp Mobile Number List your account. Essentially the idea is that whatever keyword you put the plus sign in front of is a “modifier” to the broad match keyword. You can add a plus sign to only one or two words in the keyword or to all words in the keyword. So, whichever word(s) you end up putting a plus sign in front of, Google will recognize as a “modifier” and will make sure that those words are always in.
the search query no matter what. As an example, if you sell furniture and you are bidding on the keyword “red leather couch” on a phrase match type (meaning, those words in that exact order must be in the search query), you could be missing out on relevant traffic – queries that have similar intent but different phrasing. On the other end of the spectrum, if you are bidding on the same keyword on a broad match type, you may be bringing in too much irrelevant traffic or too much traffic in general. This is where modified broad comes in handy. If you put the plus sign in front of red, leather and couch, like so: +red +leather +couch you are telling Google, I want to make sure that my ad DOES NOT show up for any search queries unless all three words are in it, and it doesn’t matter what order those keywords show up in.
understand what it means or how it works. It can also be a time-consuming task to add the plus signs to each of those keywords you want to switch, but in the long run, this match type can be a big help to Whatsapp Mobile Number List your account. Essentially the idea is that whatever keyword you put the plus sign in front of is a “modifier” to the broad match keyword. You can add a plus sign to only one or two words in the keyword or to all words in the keyword. So, whichever word(s) you end up putting a plus sign in front of, Google will recognize as a “modifier” and will make sure that those words are always in.
the search query no matter what. As an example, if you sell furniture and you are bidding on the keyword “red leather couch” on a phrase match type (meaning, those words in that exact order must be in the search query), you could be missing out on relevant traffic – queries that have similar intent but different phrasing. On the other end of the spectrum, if you are bidding on the same keyword on a broad match type, you may be bringing in too much irrelevant traffic or too much traffic in general. This is where modified broad comes in handy. If you put the plus sign in front of red, leather and couch, like so: +red +leather +couch you are telling Google, I want to make sure that my ad DOES NOT show up for any search queries unless all three words are in it, and it doesn’t matter what order those keywords show up in.